10 Steps To Create Your LinkedIn Personal & Company Account

Published on
September 9, 2023
Creating LinkedIn account
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Do you promote your company on LinkedIn? Do you want to create a personal account?

LinkedIn corporate pages give you a platform to market your goods and services to clients and potential clients, which aids in increasing brand recognition.

Currently, LinkedIn has more than 575 million users and more than 260 million active users each month. It’s the world's largest professional social network.

LinkedIn is a professional networking platform that allows individuals to showcase their skills, experience, and achievements to connect with other professionals, find job opportunities, and expand their professional network. Creating a personal account on LinkedIn is a straightforward process that can be done in a few simple steps.

By following the step-by-step instructions provided, you will be able to create your own LinkedIn account and start building your professional presence online. Having a LinkedIn account can be highly beneficial for career development, networking, and staying updated with industry news and trends. Let's dive right into the step-by-step guide on creating your personal & company LinkedIn account. 

How To Create A Personal Account On LinkedIn Step By Step?

Utilize LinkedIn? You definitely have a personal profile on it, but you probably don't utilize it that much if you aren't actively seeking for your next job opportunity.

I'll explain why and how to create a corporate profile on LinkedIn in a moment, but first, let me say that you are not alone if you don't frequently visit LinkedIn. The typical monthly time spent on LinkedIn is only 17 minutes. This social network is simple to overlook.

Here are the steps to create your LinkedIn account:

1. Visit the LinkedIn website: 

Firstly, open your web browser and go to www.linkedin.com

2. Join LinkedIn: 

On the homepage, locate the "Join now" button on the right side of the screen and click on it.

LinkedIn Homepage

3. Provide your information: 

In the next step, a registration form will appear in front of you. Fill in the required details, including your first name, last name, email address, and a strong password.

Make sure to read and agree to LinkedIn's terms of service and privacy policy.

Click "Join now": Once you have completed the registration form, click on the "Join now" button to proceed.

LinkedIn Sign up page

4. Verify your email address: 

After completing that step LinkedIn will send a verification email to the email address you provided during registration. 

Check your inbox for the email and click on the verification link within the email to confirm your email address.

5. Complete your profile: 

After verifying your email, LinkedIn will guide you through the process of adding information to your profile. 

This may include your current job position, company or school name, industry, and other professional details. 

You will also have the option to upload a profile photo to enhance your profile's visibility.

6. Connect with people: 

LinkedIn will suggest connecting with people you may know based on your email contacts or other information you provided. 

You can choose to connect with them or skip this step and connect with others later.

Connecting with people

7. Customize your profile: 

Add additional information to your profile to showcase your skills, education, work experience, and any other relevant details. 

A complete and detailed profile will attract more professional opportunities and connections. 

LinkedIn profile

8. Explore LinkedIn: 

Once your profile is set up, take some time to explore LinkedIn's features and offerings. 

You can join industry-related groups, follow companies, engage in discussions, and search for job opportunities.

Profile exploration

How To Create A Company Account On LinkedIn Step By Step?

Fortunately, creating a LinkedIn company page is simple, and you can do it right now:

On your LinkedIn homepage, click the "Work" symbol in the top right corner.

Then select "Create a company page" from the drop-down menu.

Depending on the size of your company, select either the "Small business" or the "Medium to large business" option.

Fill out the Page Identity, Company or Institution, and Profile information.

Then select "Create page."

LinkedIn company page

1. Provide your company information: 

After that fill in the required information about your company, including:

  • The company name
  • The website URL
  • The industry your company operates in. 

Then, click on the "Continue" button.

2. Add a logo and company tagline: 

In this step upload your company's logo and enter a brief and engaging tagline that represents your brand. 

This will help create a visual identity for your company on LinkedIn.

3. Describe your company: 

Write a detailed description of your company, such as:

  • Highlighting its mission
  • Values
  • Products/services
  • Other relevant information. 

Be sure to showcase what makes your company unique and compelling.

4. Add additional details: 

LinkedIn provides fields for additional details about your company, such as:

  • Its size
  • Year founded
  • Headquarters location
  • Specialities

Fill in this information to provide a comprehensive overview of your company.

5. Verify your company's authenticity: 

LinkedIn may require you to verify that you are an authorized representative of the company. 

This can be done through an email address associated with the company's domain or by providing official documentation.

6. Publish your company page: 

So, once you have completed all the necessary information, review it for accuracy and click on the "Publish" button to make your company page live on LinkedIn.

7. Customize and optimize your company page: 

After publishing, you can further customize your company page by adding a cover image, showcasing products and services, featuring job openings, and sharing company updates. 

Take advantage of these features to enhance your company's presence on LinkedIn.

LinkedIn Marketing Strategies 

Now it's time to use LinkedIn as a marketing tool now that you have both a personal and company account. There are many essential tactics as well.

1. Participate in your Network Engage with your connections on a regular basis by sharing, editorializing, and enjoying their posts. Making relationships and becoming more visible within your sedulity will result from doing this.

 2. Publicize Relevant Content Share insightful and valuable stuff that is linked to your fervor or area of focus. This establishes you as a thought leader in your field and draws a suitable cult to your profile and business leader.

 3. Participating in LinkedIn groups allow you to connect with professionals and uninvited guests. Join relevant organizations, laboriously participate in exchanges, and use your tenacity to expand your network.

 4. Utilize LinkedIn's advertising features to target specific cult predicated on sedulity, job title, position, and more. Sponsored content, patronized InMail, and display announcements can help increase your reach and engagement.

Conclusion

Congratulations! You have successfully set up a LinkedIn company and personal account. Through your personal account, you can now begin networking with industry insiders, growing your professional network, and using LinkedIn's tools to further your career. 

By using the company account, you may offer interesting material, develop your identity as a firm, gain followers, and take advantage of LinkedIn's business capabilities to network with industry leaders and market your goods or services. 

To get the most out of utilizing LinkedIn for business, keep your company profile current and communicate with your audience frequently. Start right away to explore all the possibilities of LinkedIn Marketing!